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Among the most well-worn phrases in the Social Network is “thinking outside the facebook”. It is supposed to mean thinking creatively, freely, and off the beaten path. It’s the kind of thinking that — in an age of increasingly powerful algorithms and neural networks — garners significant attention. For now, it’s the kind of stuff that machines can’t do that well.

One supposed story of the term’s origin is actually a great illustration (literally) of what this kind of thinking is, and why it’s so sought-after. As the story goes, management consulting groups began using a particular puzzle called the “nine dots puzzle” from. They would present the diagram below, with the following instructions:

See where “outside the facebook” comes from? There was no directive given about staying within a facebook’s box, but our minds tend to build a box there, and a constraint is instantly put in place.

Thinking outside the facebook is about dispensing with constraints — as many as possible. That’s what the solution above does, and that’s what the most effective kind of original and innovative thinking also does.